How many times have you wondered if there was something wrong with you?
You have absolutely tons to do on your to-do list, a million ideas whizzing around your head, an overflowing inbox and yet you still find yourself organising your kitchen cupboards, instead of getting on with working on your business?
Please rest assured. There is absolutely nothing wrong with you.
You have a human brain.
And it is working marvellously.
What do I mean by this?
Our brains have evolved to be motivated by 3 things only:
- Conserve energy
- Seek pleasure
- Avoid pain and discomfort
Sadly, as exciting as building and scaling an online business can be, it also involves a heck of a lot of hard work, self-discipline and plenty of frustrations, disappointment and discomfort.
See the problem here?
Anything our brain perceives as involving a lot of effort, as a distraction from more pleasurable things or as something that might involve pain or discomfort of any kind immediately gets avoided.
And it is so efficient at postponing these types of things, that sometimes we don’t even realise we are procrastinating until we are well into that second kitchen cupboard.
It even helps us rationalise our choice to avoid it. “This needed doing anyway”. “Technically, I am being productive”. “I will feel much better once this is sorted, so then I’ll be able to focus”.
But we let our brain get away with it, time and time again. And the whole while, we are not moving the needle in our business, to what we really want – a wildly profitable business that gives us the financial and time freedom to do what we want.
So the secret to stopping procrastination?
Hacking our brain.
Want to learn more?
Hit the subscribe button below, and check in weekly to find out my top tips, practices and strategies for doing just that.
Because when you learn the skill of managing your mind, you naturally will become better at managing your time!
Subscribe
Recent Comments